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Vitals Appoints Robert Benedetto as Senior Vice President, Client Engagement

August 20, 2018 – LYNDHURST, N.J. – Vitals announced that Robert Benedetto joined the company as Senior Vice President, Client Engagement.

Vitals SmartShopper and VitalsChoice digital engagement platforms, provided through 30 health plan partners and more than 200 employers, engage consumers in making the best health care choices for themselves and their families. Over 93 million Americans use Vitals cost and quality solutions to find high-quality, lower-cost care.

Benedetto leads the engagement team that works closely with employer clients to optimize the use of the SmartShopper program. SmartShopper is a health care incentive and engagement program that has saved employers over $55 million in health care costs. Members share in the savings they create by earning cash rewards when they shop for and select high-quality, better value facilities. The program aligns with an employer’s overall benefit strategy, advancing health goals, motivating employees to shop for care and sharply reducing health care spend.

Prior to joining Vitals, Benedetto was the Director of Sales and Account Management at Anthem Blue Cross Blue Shield New Hampshire. At Anthem, Bob was an early advocate of Vitals SmartShopper. He led the rollout of the program to large and small group markets within Anthem. Due to his efforts, the program is widely used throughout the state to control health care costs in both the public and private sector. Earlier in his career, Benedetto held leadership roles at Wyeth Pharmaceuticals.

“Bob not only has a deep understanding of the SmartShopper program, he also knows what it takes to lead a high-performing client engagement team that actively engages with employers to drive engagement, savings, and reduce claims costs,” said Kyle Raffaniello, Chief Strategy & Marketing Officer at Vitals.

“Engagement is the key to changing behavior and turning employees into activated consumers that are managing and controlling their health care costs,” said Benedetto. “I’m excited to promote a platform that not only represents real cost savings for employers, but also supports employees and provides an avenue for them to counter the rising cost of their medical care.”

About Vitals

Vitals empowers everyone to shop for their health care like an expert. Our integrated high-tech, right-touch platform helps people select better, more affordable care. Vitals leads the market with incentive and engagement programs proven to drive new levels of engagement. Our solutions achieve measurable and sustainable savings for consumers, employers and health plans.

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