skip to Main Content
Vitals Announces Company Name Change To Sapphire Digital

Vitals Announces Company Name Change to Sapphire Digital

FEBRUARY 20, 2019 – LYNDHURST, N.J. – Vitals announces that we are changing our name to Sapphire Digital. The new name reflects our leadership in providing a full omnichannel digital engagement and shopping platform for consumers, employers and health plans to impact the cycle of high-cost health care.

Sapphire Digital has evolved to become a company with a full suite of technology solutions. Powered by cost and quality data, predictive analytics, concierge services and a deep knowledge of what drives consumer shopping behavior, Sapphire Digital is changing the trajectory of health care shopping.

“We’ve built a platform that enables digital health care shopping, saves employers and consumers millions of dollars and fuels a competitive health care marketplace,” said Heyward Donigan, President and CEO of Sapphire Digital. “Our new name emphasizes the confidence we bring to consumer health care decisions. As Sapphire Digital, we remain committed to innovation, meaningfully engaging consumers, reducing friction points and lowering costs for all.”

Sapphire Digital brings clarity to health care cost and quality choices. The name signifies the value we bring to our employer and health plan clients. Sapphire Digital enables employers and health plans to control costs, engage consumers and direct care for their employees and members. In addition, it expresses the confidence and trust that consumers and our customers place in us. More than 350 health plans and employers, representing over 95 million members currently utilize the Sapphire Digital platform to support consumers as they shop for care.

As part of the name change, the solution names will also change. VitalsChoice, the white labeled transparency platform for health plans, is being renamed to CareSelect; VitalsSmartShopper, the consumer facing engagement and incentive program, is being renamed to SmartShopper. The recently launched Medical Expertise Guide (MEG) program that brings confidence and savings to high cost surgeries, will retain the Medical Expertise Guide (MEG) program name.

In addition, Vitals 360, the analytics and network management division, is being renamed to Sapphire 360. This division focuses on developing and advancing innovative data, quality and predictive analytics technologies to extend Sapphire Digital’s cost and engagement solutions, as well as to establish new capabilities that enable health plans to execute on their provider network strategies more effectively.

Information about Sapphire Digital can be found at


Sapphire Digital is a mission-driven company that drives competition in health care to lower cost and improve quality for all. The omnichannel engagement and shopping platform, available through health plans and employers, empowers members to shop with confidence for high-quality and lower cost medical services. Sapphire Digital’s platform achieves measurable and sustainable savings for consumers, employers and health plans and results in system-wide cost savings. Over 95 million people each year rely on Sapphire Digital to help them decide on their care with confidence.

For more, please visit or follow us on LinkedIn.

# # #

Tony Labriola for Sapphire Digital
(978) 815-8640

Leave a Reply

Your email address will not be published. Required fields are marked *

Back To Top