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Mitch Rothschild

Chairman and Founder

Mitch founded Sapphire Digital, previously known as Vitals, in 2008 after personally experiencing the complexity of finding a qualified physician for his knee surgery. The company was the first website to pair quality doctor information with reviews from patients. Later, the company successfully expanded into technology products and services that it sold nationwide to health plans and employers. For its first seven years, Mitch served as CEO, growing the company at a 65 percent compounded annual revenue growth rate.

In 2018, Sapphire Digital’s consumer website – – was acquired by WebMD. Mitch continues to serve as Chairman to Sapphire, the digital engagement platform that provides breakthrough technology products and services that bring clarity to health care costs and quality.

Prior to Sapphire Digital, Mitch started more than a half-dozen businesses, including Raspberry Red Marketing, NetWorks, Tuff Rhino,, RUSS CandyBears and Time Warner Viewer’s Edge. He has also been involved in the rapid growth of Popcorn Indiana, Blue Moon Mexican Cafe and IT’SUGAR.

Mitch has an MBA, with honors, from Columbia University and an MA (Phi Beta Kappa, Summa Cum Laude) from Queens College in New York.

Vitals' Founders

Chairman & Founder


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