"This is the idea of transparency: showing what is available, and then helping people to understand the economics and quality consequences of the decisions they make." - Hospitals & Health Networks Magazine
Employers Offer Cash to Push Shopping Around for Health Care. "SmartShopper represents a twist in how corporate America is dealing with rising health care expenses."
"Open enrollment is right around the corner, but where are the shoppers?" - Healthcare Payer News
"Over the last decade and a half, the web has opened up information and made it available to consumers. The medical world has fallen behind. We're in the business of transparency."